| |
| |
|
E-Book Information |
|
You, Marketing-Minded Financial Planner, Can Be an Author
After you've gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics. Does this seem intimidating, or even impossible (not to mention expensive). Believe me, it isn't. I know, because I did it. You can write the entire thing in a word processor, and a publisher will turn it into a book. It's not hard, and is less expensive than you might think. A reputable self-publisher will create a book with a professional-looking cover and an ISBN number so you can sell it on sites like Amazon and Barnes & Noble. It's not likely to become a best-seller, but you might generate a little bit of revenue. Besides, the point of the book isn't to top the New York Times charts. Instead, you can use it to grow your financial planning practice through marketing and publicity. Being an author gives you automatic credibility with the media, most of whom would kill to have the time to write a book. You can even use the event of the book's launch to line up some local TV or radio interviews. Give the book to everyone, including the media. Send it to your best clients and your best sources for referrals. Sell it for a cheap rate, if you can, when you give speeches to community or business groups. It's a powerful tool to build your reputation and get your name in front of prospects. Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Top Ten eBook Mistakes and How to Correct Them (Part 2) Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month? Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files. Ebooks - How To Bring Them Into The Market So, you have decided to start an ebook business. The question: what kind of ebook are you going to sell and how to bring it into the market?The first thing you should know before bringing a product into the market is: SUPPLY + NO DEMAND = NO SALES. 7 Simple Ways To Boost Your E-Book Sales You can often dramatically increase your E-Book salesby making a few minor adjustments to your sales page.Here are 7 ways to increase your E-Book sales:(1) Make sure your 'Order' link appears at least 3times on your sales page. 5 Tips To Help you start self publishing for profit Here's a really simple way.. Your e-Book - 7 Best Reasons to Create Your First e-Book 1) Speed to market - One of the biggest problems with regular books in the book store is that you have to get the book in the bookstore (a publisher or distribution house) and then you have to get the book out of the bookstore (people buying your book). This process from conception of idea to sale of your book can take years. Writing Acknowledgements for E-Books It is important to have an acknowledgements section in your E-Books. Having authored some 1600 articles, 3000 pages of Operations Manuals, 4 E-Books and Co-Authored a Book on Franchising, I can tell you that a properly written acknowledgement, introduction and dedication is smart diplomacy. Lets Get One Thing Straight About Being A Published Author Just for fun, evaluate the following statement:"Most people want to write a book and get it published, but that's simply impossible 99% of the time."Is the above statement true?Not exactly. Make Your Own E-book! If you have a newsletter or knowledge you wish to share with others, you might think about making your own ebook.First of all, for those who might not know, an ebook is electronic publication that people can download as one file and later read, just like a book on their own computer. Delivering Your E-book Much of the attraction of e-books is that they can be purchased and received instantaneously. Within minutes of reading your great sales copy, someone can purchase and download your book? just like that. Just One Quick Question Ever notice the number of times a client or prospect says some variation of 'I just have one more question,' or 'Just a quick question?' The answers to those questions are the grist of a tips booklet. You may be asked the same or similar questions repeatedly. What Comes First - The Cover or The eBook? One of biggest trend these days is related to ebooks. Because of their viral nature, ebooks are a great way to increase traffic to a site and that's why everyone has to write at least one. Your First Step to a Digital Publishing Empire The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. How to Reduce Credit Card Refunds from Digital Thieves Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"? Welcome to the electronic world of "cyber-shoplifting". Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product. Top Ten Tips To Get Started Writing Your Book - Part 2 You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter. Part one of this article is available at www. Should You Write A Book? Why would you want to take on such a task?A book can be an incredible tool for educating your potential customers. Giving them valuable information can help you to build your own credibility, and put you at the top of their mind as an expert who is willing and able to help. How To Rebrand Your eBook Using Active eBook Compiler Complete all the pages for your eBook in HTML format. Your main page should be named "index. Your First Step To A Digital Publishing Empire There is only one way to climb a mountain - step by step.Now think of writing your ebook in the same light. Self Publishing Era: Digital Publishing Tears Down Walls Since the birth of publishing, authors have been forced to deal with the middlemen of this industry; the publishing houses. Often some of the best authors are turned away at the door because they are not "recognized" enough. 10 Excuses for NOT Authoring an eBook! Most people at one time or another have said to themselves, "Someday I'd like to write a book." or "I only wish that someone would write a book about ______. 5 Guaranteed Ways To Snowball Your Resale Right Profits Resale Right Products are a huge market. Unfortunately, may people are losing more money than they're making.
|
| home | site map |
| © 2006 |
